Coaching That Helps Ambitious Professionals Become Confident, Purpose-Driven Entrepreneurs.
Achieve Your Goals with Empowering, Strategic and Innovative Coaching
Empower Your Journey with Our Tailored Coaching Solutions.
YOUR
ENTREPRENEURIAL JOURNEY
Where Are You Right Now?
Professional → Explorer → Strategist → Leader
Every coaching journey follows a proven path. Our approach is designed to meet you where you are and guide you to where you're meant to be.
Explorer
You have a business idea and you're researching how to make it work. You need clarity, validation, and confidence before you invest significant time and money.
Strategist
You're ready to launch or refine your business. You need strategic roadmaps, positioning clarity, and implementation support to build something sustainable.
Leader
Your business is established, and you're ready to scale. You need advanced strategy, leadership development, and systems thinking to grow with purpose.
Our Integrated Approach
Why This Integration Matters
Most entrepreneurship coaching treats "business" and "personal development" as separate domains. We know they're inseparable.
Your business is an expression of who you are. IF you build without personal clarity, you create something that doesn’t fit your life. IF you focus only on mindset without strategy, you will never achieve tangible results.
Our integrated approach ensures you build a business that:
Aligns with your values and purpose
Leverages your unique strengths and expertise
Supports your life goals (family, freedom, finances)
Uses proven strategic frameworks for sustainable growth
Develops your leadership capacity for long-term success
What Sets Us Apart?
Why Professionals Choose Our Coaching
Integrated Approach
We don't separate "business coaching" from "life coaching." We integrate strategy with personal development—because your business is an expression of who you are.
Journey-Based Framework
Our coaching meets you at your stage (Explorer, Strategist, Leader) and guides your evolution. You're not getting a one-size-fits-all program.
Results-Driven
We combine mindset work with strategic action. You gain clarity AND execution frameworks. Transformation without implementation is just inspiration.
Personalised Support
No cookie-cutter programs. Every coaching engagement is tailored to your background, concept, goals, and constraints.
Global Perspective
We work with entrepreneurs across continents, bringing diverse insights and proven frameworks that work in multiple markets.
Long-Term Partnership
We don't just "deliver sessions" and disappear. We walk the journey with you—and many clients return for advanced coaching as they grow.
Three Pillars of Integrated Growth
Every Coaching Package Is Built on Three Pillars
Integration
Align your values, strengths, and purpose to build a business that reflects who you are.
We don't just help you build "a business"—we help you build YOUR business. One that honours your expertise, aligns with your values, and supports the life you want to live.
In coaching, we explore:
Your core values and how they shape your business decisions
Your unique strengths and how to leverage them strategically
Your personal goals and how your business supports them
The alignment between who you are and what you're building
This pillar ensures you don't build something that succeeds financially but fails you personally.
Strategy
Apply proven frameworks to design, validate, and scale your entrepreneurial model.
Strategy without execution is just theory. Execution without strategy is chaos.
In coaching, we develop:
Market positioning and competitive differentiation
Business model design and revenue optimisation
Strategic roadmaps for launch and growth
Systems and processes for scalable success
Decision-making frameworks for complex choices
This pillar ensures you build something that works in the market—not just in theory.
Personal Growth
Cultivate resilience, clarity, and leadership capacity to thrive in complexity.
Entrepreneurship challenges you in ways employment never did. You need more than skills—you need personal capacity.
In coaching, we cultivate:
Entrepreneurial mindset and belief in yourself
Emotional resilience for navigating uncertainty
Leadership presence and decision-making confidence
Self-awareness and continuous growth orientation
Balance and well-being as you build
This pillar ensures you don't just build a business—you become the entrepreneur capable of leading it.
Everything is connected. Your growth. Your strategy. Your success.
Every resource in the hub — from coaching sessions to tools — is built to serve your transformation through these pillars.
Book a complimentary 45-minute strategy call to discover which coaching approach best aligns with your entrepreneurial goals.
Choose Your Coaching Package
Three Pathways—All Leading to Entrepreneurial Success
Whether you're exploring ideas, building your business, or scaling with purpose, we have a coaching pathway designed for your stage.
Each package integrates personal development with strategic business guidance.
Explorer Stage - Goal Empowerment Coaching
Price & Payment Plan:
R 5,970
($597)
2-month payment plan
Description:
Build clarity, confidence, and an entrepreneurial foundation.
Perfect for aspiring entrepreneurs exploring business ideas, professionals considering the leap, or anyone needing strategic clarity before committing.
You're an Explorer if:
You have a business idea but need validation
You're considering leaving corporate but are unsure of your path
You want confidence before you invest
You need clarity on your entrepreneurial readiness
What You'll Receive:
Your Coaching Experience:
3 × 60-Minute Strategic Coaching Sessions
Deep-dive conversations to clarify your vision and build your foundation
Personal Foundation Assessment & Action Plan
Understand your strengths, values, and entrepreneurial readiness
Business Readiness Evaluation
Assess whether your concept is strategically viable
1-Page Business Concept Review
Expert feedback on your business idea—validation before you build
Implementation Support Between Sessions
Email guidance and accountability as you move forward
Bonuses:
Total Value: R7,500+ | Your Investment: R5,970
1-Page Business Concept Review
Vision Board + Creation Guide
Cheatsheet: 3 Tips to Believe in Yourself
Infographic: Your Entrepreneurial Journey
eBook: Emotional Support for Women Entrepreneurs
What Clients Say:
"Avril is an amazing coach. She influenced me to step into platforms I never dreamed of and never thought I qualified for."— Tendani.
Strategist Stage - Strategic Focused Coaching
Price & Payment Plan:
R 7,950
($799)
3-month payment plan
Description:
Turn your expertise into a thriving, purpose-driven business.
Perfect for professionals ready to transition into entrepreneurship with strategic clarity, proven concepts needing structure, or entrepreneurs wanting to refine their approach.
You're a Strategist if:
You're ready to launch within 3-6 months
You have corporate expertise to leverage
You need a strategic roadmap for execution
You want hands-on guidance and accountability
What You'll Receive:
Your Coaching Experience:
5 × 60-Minute Strategic Coaching Sessions
Comprehensive strategy development and implementation planning
2 × 45-Minute Implementation Sessions
Focused execution support to keep you moving forward
Business Strategy Development
Market positioning, business model design, revenue planning
Personal Leadership Assessment
Develop your entrepreneurial leadership capacity
3-Page Business Concept Review
In-depth validation and strategic recommendations
Ongoing Support Between Sessions
Email guidance, accountability, and strategic refinement
Bonuses:
Total Value: R12,000+ | Your Investment: R7,950
3-Page Business Concept Review
Online Course: Clarify and Monetise Your Idea
eBook: Strategic Decision Making
Quick-Learning
Guides: Idea Canvas + Vision Board
DIY Cheatsheets: Passion Discovery + Productivity Boost
Workbook: Align Your Dreams
What Clients Say:
"Avril is one special kind of coach! She helped me grow personally and emotionally, as well as professionally. My goals are all coming to life." — Eden.
Leader Stage - Growth Innovation Coaching
Price & Payment Plan:
R 17,892
($1,799)
6-month payment plan
Description:
Scale with strategy. Lead with purpose. Innovate with confidence.
Perfect for established entrepreneurs ready to scale, leaders expanding their impact, or professionals building complex, multi-revenue businesses.
You're a Leader if:
Your business is established and generating revenue
You're ready to scale without burning out
You want to develop executive presence
You need strategic guidance for sustainable growth
What You'll Receive:
Your Coaching Experience:
10 × 60-Minute Strategic Coaching Sessions
Comprehensive leadership development and growth strategy
5 × 45-Minute Strategy & Implementation Sessions
Focused execution support for complex initiatives
2 Follow-Up Support Sessions
Extended accountability and strategic refinement
Leadership Development Framework
Cultivate mindset, skills, and capacity for sustainable leadership
5-Page Business Concept Review
Comprehensive strategic analysis for scaling and innovation
Network Introduction Support
Strategic connections to accelerate your growth
Bonuses:
Total Value: R12,000+ | Your Investment: R7,950
5-Page Business Concept Review
eBooks: Determination + Growth & Stability
Online Courses: Monetise Ideas, Brand Identity, Marketing
Quick-Learning
Guides: Idea Canvas + Vision Board
DIY Cheatsheets: Strategy to Action + Self-Care
Workbook: Power of Alignment
What Clients Say:
"Avril has coached me through tough times and some of my best moments. She guided me like a compass on a ship, always helping me find my true course." — Lance.
Your Coaching Package
Which Coaching Package Is Right for You?
| Feature | Explorer | Strategist ⭐ | Leader |
|---|---|---|---|
| Investment | R5,970 ($597) | R7,950 ($799) | R17,982 ($1,799) |
| Best For | Exploring & validating | Building & launching | Scaling & leading |
| Coaching Sessions | 3 × 60min | 5 × 60min + 2 × 45min | 10 × 60min + 5 × 45min |
| Business Concept Review | 1-Page | 3-Page | 5-Page |
| Implementation Support | Email support | Email + 2 sessions | Email + 2 follow-up sessions |
| Bonus Resources | 5 bonuses | 6 bonuses | 6 premium bonuses |
| Timeline | 1–3 months | 1–6 months | 1–9 months |
| Stage | Professional → Explorer | Explorer → Strategist | Strategist → Leader |
How Coaching Works
Your Transformation Process
Understanding what to expect helps you commit with confidence.
Here's how coaching works:
How Everything Works Together
Your coaching includes strategic tools (like BCR) and learning resources (eBooks and courses) that work together to accelerate your transformation.
Your coaching experience is an integrated system where every resource amplifies breakthrough moments.
Everything Is Connected
During Coaching: Materials deepen insights and breakthrough moments.
Tools support your evolution from Professional to Explorer.
Between Sessions: Focused reflection drives strategic implementation.
Resources help you move from Explorer to Strategist.
Throughout Your Journey: Stage-appropriate tools evolve as you progress. From Strategist to Leader, tools scale with your growth.
Ongoing Support: Continuous updates keep your growth current. Fresh resources sustain your leadership and impact.
Your Business Coaching Hub Access:
Depending on your package, you receive:
Explorer: Curated foundation resources
Strategist: Priority access to strategic tools
Leader: Complete premium resource library
Each review serves as either your strategic entry point or acceleration tool within the Business Coaching Hub ecosystem.
Frequently Asked Questions
Questions About Coaching Packages
Which package should I choose?
Choose Explorer if: You're exploring ideas and need clarity before fully committing to entrepreneurship. You want to validate your concept and build confidence.
Choose Strategist if: You're ready to build and launch within 3-6 months. You have a concept and need strategic roadmaps and implementation support.
Choose Leader if you have an established business and are ready to scale strategically. You need advanced leadership development and growth frameworks.
Still unsure? Book a free 45-minute discovery call. We'll discuss your situation and recommend the best fit.
Can I upgrade my package later?
Absolutely. Many clients start with Explorer coaching and progress to Strategist or Leader.
If you upgrade within 90 days, we'll credit your initial investment toward the higher package.
What happens between coaching sessions?
You have email support for questions and guidance between sessions.
You'll also have access to your bonus resources, implementation tools, and (depending on package) the Business Coaching Hub.
Coaching isn't just the sessions—it's the ongoing support and resources that sustain your transformation.
How are coaching sessions delivered?
All sessions are conducted via Zoom, making coaching accessible globally.
Sessions are scheduled based on YOUR availability and time zone. We work with clients across Africa, Europe, the Middle East, North America, and beyond.
What if I need to reschedule a session?
Life happens. We require a 24-hour notice for rescheduling.
Sessions can be rescheduled once without penalty. If you need to reschedule frequently, we'll work with you to find a sustainable rhythm.
What if I'm not satisfied with coaching?
We offer a 30-day transformation guarantee. After your first session, if coaching isn't right for you, we'll refund 100% of your investment.
Our goal is your success—not just a transaction.
Can I pause my coaching if something comes up?
Packages are designed to be completed within a specific timeframe (1-9 months, depending on the package).
If you need to pause due to unexpected circumstances (medical emergencies, family emergencies, etc.), we'll work with you to extend your timeline within reason.
Do you offer group coaching?
Currently, all packages are 1-on-1 coaching for personalised transformation.
We occasionally offer group workshops or masterminds—join our email list to be notified when these become available.
What's the difference between coaching and consulting?
Consulting: An Expert tells you what to do based on their expertise
Coaching: Expert guides you to discover solutions aligned with who YOU are
Our integrated approach combines both: we provide strategic frameworks AND coach you through personal development.
Our Transformation Guarantee
30 Day Commitment Promise
After your first coaching session, if you feel this isn't the right fit for you, we'll refund 100% of your investment—no questions asked.
We're committed to your success. If we're not the right coach for your journey, we'll help you find the right one.
This guarantee removes your risk. The only risk is not investing in yourself.
Investment & Payment
Prices displayed in ZAR (South African Rand) and USD for clarity.
Payment processed securely in ZAR through Paystack, our payment partner.
Accepted: All major credit/debit cards (Visa, Mastercard)
Security: 3D authentication, PCI-DSS compliant, encrypted
International clients welcome. We work with entrepreneurs globally.
Success Stories from Professionals Like You
Eden Michelle
"Avril is an exceptional coach with a unique ability to be present and attentive to her clients.
Thanks to her expert guidance and support, I have made significant growth in my personal, emotional, and musical life.
I am now on this fantastic journey to achieve the future I mapped out on a vision board and want." Small Business Owner
Lance Botha
"Avril is caring, honest, and emotionally intelligent, providing a safe space to share any situation without fearing judgment.
She is my constant guide, always pointing me towards my true path, like a compass on a ship.
With her support, I am finding my authentic self while growing my income streams." Entrepreneur (Starter-preneur)
Tendani
"Avril is a fantastic coach. She influenced me to step into platforms I never dreamed of and never thought I qualified for.
She helped me believe in myself and see possibilities I couldn't see on my own." Entrepreneur
Ready to Begin Your Transformation?
Choose Your Coaching Package
Starting with personal clarity and ending with scalable success.
You've read about the approach.
You've seen the packages.
You've heard from clients who've transformed.
Now it's your turn.
The only question is: Which stage are you in right now?
Which package fits your needs?
45-minute conversation to explore your goals and recommend the right pathway. No pressure. Just clarity.
@2026 Avril Fortuin Training Services